Google is cross alert to the EU: Android may not stay free
The decision of the European Union to force Google to remove promising apps such as Chrome and Google’s search engine from Android mobile phones may eliminate the free business model of the operating system. Google’s CEO Sandar Pichay recently spoke in a recent blog post about the company’s decision to install default apps on smart devices and explain the effects of European pressure . According to Pikey, in average, every Android user installs “about 50 apps” and can easily remove the default apps. But if Google fails to put its apps on these devices, the Android ecosystem will be in a hurry.
“If the mobile manufacturers and telecom operators can not place their apps in their vast range of devices, the ecosystem balance of Android will crumble,” explains Picha. Of course, he has refrained from pointing out that although mobile manufacturers no longer have to install the default apps, the choice depends on their own.
Pitchhey then goes on to say that Android’s free commercial model relies on the delivery of application bundles:
To date, the Android business model is such that we have not been forced to pay the cost of mobile manufacturers because of our technology or reliance on a controlled publishing model. But we’re worried that today’s decision will overwhelm the exact balance we have gained with Android, and this is a troublesome signal that benefits the open source platform systems.
The tactful remarks about Android’s “robust equilibrium” can be seen as a warning to consumers, mobile manufacturers and the European Union. Europe has not offered Google an alternative to the replacement, and it’s unclear how the problem with the default bundle of apps will be resolved. Specifically, if mobile makers can replace their own browsers with chrome and benefit from rival SEO, much of Google’s mobile advertising revenue is reduced, accounting for more than 50% of the revenue generated by the company’s digital advertising. Allocates
Google warns that with the recent events, the Android business model will change very soon, and mobile phone companies may have to purchase Android licenses for their devices. However, with Google’s dominance of the SEO and browser market as well as the popularity of its Web services, Trojan harassment seems to be more like a bluff to attract public attention, and it’s unlikely to be a real threat to the end of Android free time.